Meet our Brand Ambassadors
We’ve loved getting to know Amy over the past few years as she has emerged through youth, junior and U23 racing. She is an experienced international on the road and cyclocross bike, and has represented GB. We were so excited for her when she podiumed at the 2020 GB National Cyclocross Champs in U23s. She is now based on the south coast and has just turned full-time racing. Amy says:
I am a full time cyclist racing for Montezuma's RT as an U23 female in the UK and Europe. Over the years I have competed in various disciplines, however my key events are now Cyclocross and Cross Country Mountain Biking, with the addition of a few Road races and Criteriums. I'm 18 years old and have just finished education, I am now beginning my journey to becoming a professional athlete!
Finn has raced all of the disciplines on the bike but has become focused on road and cyclocross in recent years. He finished on the podium at the 2019 European Youth Tour of Assen (Netherlands), sprint competition overall, and spent the 19-20 cyclocross season based in Belgium and racing the pro-circuit U23/Elite. He has raced cyclocross for GB as a junior. Finn now has dual allegiances, racing for Cero Cycle Division RT and also University of Bristol where he is studying.
Lotta’s passion is off road racing and she switches between the mountain bike and cyclocross bike when they’re in season. She grew up racing road circuit races and still races on the road when opportunity comes up. She has raced across Europe including in the Netherlands on the road (at Assen), racing Youth Paris-Roubaix, and riding junior and elite cyclocross in Belgium. She has raced the UEC European MTB Youth Championships twice. She finished 2nd overall in the 19-20 British Cycling National Trophy Cyclocross Junior’s competition. She races alongside her brother Finn for Cero Cycle Division RT. She is hoping to race full time when she has completed her A-levels.
We got to know Craig through the local cyclocross and mountain bike race scene. He has also represented GB, although his path to the bike was a bit different to our other ambassadors:
Sport has been a major part of my life from an early age. Initially running was my main passion. I did this from the age of 15 all the way through my Army career until I was blown up in Afghanistan in 2010.
I first got into cycling purely by accident really. When I was recovering from the life changing injuries I had received in Afghanistan. The only thing I could really do was swim. So I ploughed all my efforts into this and was part of a team that did Ironman Bolton. I did the 2.4 mile swim and then 2 weeks later I had my right leg amputated below the knee. Losing my leg actually gave me my life back as I was pain free and didn't have to mobilise with walking sticks.
Pre amputation I had set myself the goal of going back to Bolton and to do the Ironman. After the amputation I was walking and riding within 6 weeks of the amputation. The cycling gave me the freedom that running had before my injuries. I even got back to running after my injury. Although sadly my left leg was seriously damaged and could never run without severe pain during and after. After the Ironman I was spotted by British Cycling and encouraged to train full time. Over the next few years it turned into a whirlwind of training and racing full time all over the world.
Cycling gave me my freedom back initially it was something we could all do as a family as I couldn't walk or run but could ride a bike. Now I just love the feeling of being on the bike getting dirty. Especially racing pinning a number on and testing yourself against some of the top riders around.
One of my proudest achievements was to race the 1500m running track race at Invictus games 2016. I had always told my boys that I was a good runner before I was injured. They had never really seen me run especially after my injuries. I did the 1500m and won the gold medal. That race made me feel truly alive again and the whole arena could see how much it meant to me.
Some of Craig’s achievements include:
- Invictus games road race champion 2014 and 2016
- Invictus games time trial champion 2014 and silver 2016
- National road champion c4 category 2017 and 2018
- National time trial silver medallist 2016 2017
- Invictus games tandem road race bronze medal as a pilot
- Race Across America team finisher 2017 6 1/2 days 3181 miles
- British Columbia Bike Race finisher. 2019
He is planning:
- British Colombia Bike Race BCBR 2021: 7-day MTB stage race in Canada.
- Tour Divide 2022: The Great Divide Route is the world's longest off-pavement cycling route. It travels through Canadian provinces of Alberta and British Columbia, and the United States of Montana, Idaho, Wyoming, Colorado, and New Mexico.
Future brand ambassadors?
We welcome approaches for potential ambassadors. We look for people who can inspire others to become their best, and people who share our values when it comes to caring for the environment. We don’t always have spaces on our programme, but will keep your details for the next time we review the members.