About us

We love all things outdoors; walking, hiking, running, cycling, adventuring, and have a particular passion for bikes.  It is natural for us to combine these with our desire to make the world a more sustainable place - hence the idea for grity was born.  We design kit that reflects demand for premium, highly technical garments whilst also showcasing our eco-friendly credentials.
How are we a sustainable brand?
As cyclists, we require highly technical, performance fabrics that have many vital characteristics: muscle compression, 4-way stretch, breathability and wick easily.  Traditionally, such garments are made of what we loosely call 'lycra' but are in fact, polyester - and polyester is a form of plastic which is particularly harmful to the environment, both in terms of production and decomposition.  Thankfully, it is now possible to create this 'wonder cycling' fabric that we so desperately desire by using recycled plastic to create a polyester yarn.  This both reduces the need to create even more new plastic and also provides a less environmentally harmful product in manufacture.  Recycling is key as far as we see it.  All our products are as recycled as possible.
Who are we
We are a small, independent family run business based in the heart of England.  We are brand new and run a tight ship at pritygrity, so you'll need to jump in quick to make sure you get the size and product you need before stocks are depleted!
Our real love is off-road cycling - be it gravel, mountain bike trails or cyclocross.  At heart we are competitive bike racers, but we're just as happy riding bikes to commute to work or training on the road (afterall, every ride is a training ride!).