Save 10% with our cycling kit bundles - Be the best dressed cyclist with matching bib shorts and jersey!
Save 10% with our cycling kit bundles - Be the best dressed cyclist with matching bib shorts and jersey!
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Meet the Crew

Caroline - CEO
Caroline has always been into sport of some sort or another - hockey, swimming, horse-riding, marathon running, commuting by bike... the list goes on.  However, it was only later in life that she discovered the fun of competitive cycling through the cyclocross community.  Taking 4 small children to race their own races at cyclocross, she soon realised that she also could get a good work out and could join in.  Jumping in with both feet, and not having a clue about off-road riding, she was quickly hooked.  She can be found out riding the local roads training day in day out, or at local and national cyclocross races as a rider for Magspeed Racing or pit crew for now speedy, expert 'children'.  
Setting up grity has been the most enormous and unexpected fun.  It has always been a dream which never seemed possible and she can't really believe  that designs have been turned into reality.  Being able to make a small difference to our global environment on the way is the icing on the cake!
Neil - Brand and Marketing Director

Neil loves all things cycling and particularly cyclocross.  He races for Magspeed Racing who focus on the GB National Trophy series each year.  As well as racing ‘cross, he also races some cross-country MTB and endures a time trial from time-to-time.  He is one of the voices of cyclocross, being host of The Crosscast podcast and before that, cyclocross specialist for The Velocast.

Neil has a background in Design Engineering and has worked with research into high-tech products for a long time.  He has worked on making vehicles more efficient and comfortable, and worked on introducing recycled materials to car seats in the 90’s, and making all kinds of vehicles lighter and more efficient.  He has also worked in lots of sports, working on sports technology and performance, from cycling to golf, motorsport to winter sliding sports. 

Having Neil on board means that we have the technical knowledge needed to cover the technicalities of recycled clothing, the design, and the application into cycle sport.