Why the brand name ‘pritygrity’?


pritygrity sustainable recycled organic cotton t-shirt

The brand name ‘pritygrity’ is perfect for us because there is so much more to the name and the business than meets the eye. 

We love the play on words: two words each have an alternative meaning.

Pretty (prity) can mean ‘quite a lot’ as in ‘it’s quite a gritty road’, or ‘attractive’ as in ‘that jersey looks really good’.  Gritty (grity) can mean ‘full of grit’ as in ‘the shoes were filled with sand’, or ‘showing courage and resolve’ as in ‘that is a determined rider’. 

Together these words connect what we at pritygrity stand for: attractive, sustainable sports clothing for adventures in the great outdoors.

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