grity adventure
What does it mean to be a sustainable brand?
It sounds very grand to be ‘sustainable’, and we all know that being sustainable is desirable, but what does it really mean? I have always tried really hard to be environmentally friendly by choosing organic food options at the supermarket, going direct to the farm shop or even growing food myself; using washable nappies; installing solar panels on my house; driving an electric car. Nowadays, being environmentally friendly and sustainable has a wider meaning. For us at pritygrity it means making choices that consider both the environmental and socio-economic aspects of manufacture, marketing and use. It means that we...
Things I learnt designing socks!
It turns out that it takes ages to design the simplest of sock patterns – not least because I’m still learning how to use the software! It also takes as long again to design the cardboard wrap for the socks to be packaged in, largely because you can say whatever you like and no one knows what that should be! Questions raised: do we have to use standard sock sizes - wouldn’t dainty or clodhopper do just as well? Which way up should the logo go – for the sock wearer to read or for the sock admirer to read? ...
Our prettie stickies...
#ShowYourStripes global warming sustainable
We just received our first 1000 stickers that we like to include in our packaging. They are based on the pritygrity logo filled with the global warming stripes. https://showyourstripes.info/ Not only do we love the look of our stickers, they’re the most sustainable that we can find. They’re 95% by-product of sugar cane (sweet!), 5% hemp/linen, and are 100% compostable. Being biodegradable they aren’t quite as robust as standard (non-biodegradable) vinyl stickers but that’s the point really. We have a few on our van and bikes, and they’re doing well so far, being resistant to scratches and splashproof, but they’ll...
What are the global warming stripes?
#ShowYourStripes global warming sustainable